Who are we? Well, we’re good friends hailing from the great Midwest. We are a mix of fashion lovers, finance gurus, sports enthusiasts, marketing pros and none of us like taking life too seriously. We do have a serious love for Never Back though, because we want our personalities to show through our wardrobes. Our belts are handmade and designed in-house. They are conversation starters and open invitations for friends and strangers with shared interests to come say 'hi'. They show the world a different side of you without screaming it in their face. Whatever you're into, these belts are for you to make a statement with your look.